To encapsulate the essence of communal dining and the rustic allure of woodfire pizza and smoked foods into a cohesive brand identity that fosters a community of culinary enthusiasts.

I undertook the challenge of translating Woodfire Weekends' vision into a dynamic brand identity that resonates with warmth, tradition, and craftsmanship. Through a deep dive into communal dining and woodfire cuisine, and a collaborative process of brainstorming and creative exploration, Working with the client, together we crafted a brand identity that embodies the artisanal quality of woodfire cooking. Our comprehensive approach included logo design, Webflow site development, and marketing materials that together create a welcoming and authentic experience for culinary enthusiasts. The result is a standout brand identity that not only captures the heart of Woodfire Weekends but also establishes it as a leading community platform for lovers of woodfire cuisine.